Adria Telekom: Full-Cycle IPTV/OTT Transformation with a Scalable White-Label Platform
Adria Telekom launched a full-cycle white-label IPTV/OTT platform, now serving 20,000+ subscribers across Europe. Designed for diaspora communities, it features multi-platform apps (Web, Mobile, Smart TVs), a custom CRM, and advanced tools like voice commands, internet TV search, catch-up TV, smart home integration, and gaming support-offering scalability, flexibility, and a seamless user experience.
Challenge and Scope
Unified Cross-Platform Delivery
Adria Telekom needed a single cohesive platform that could ensure a consistent UX across Web, mobile apps (Android/iOS), and smart TVs (Tizen, WebOS, AndroidTV, Fire TV, Apple TV)
Scalable Infrastructure for Growth
The platform had to be built with scalability in mind to support a rapidly growing subscriber base without compromising performance or reliability
Advanced Streaming Features
We implemented next-gen streaming features: catch-up TV (up to 28 days), Cloud PVR, adaptive streaming, PiP, and voice commands-exceeding typical IPTV offerings
Custom CRM Integration
A tailor-made CRM system was developed to automate sales, onboarding, support, and billing-seamlessly aligning with Adria Telekom's internal workflows
White-Label Engine
A powerful white-label core enables Adria Telekom to deploy multiple branded platforms across different markets, each with unique content and identity
Smart Home & Gaming Capabilities
The platform integrates with smart home devices and supports gaming through Android functionality-controlled directly via TV remotes
Localized Content Management
We built a dynamic CMS to manage M3U8 streams, regional channels, multilingual support, RSS feeds, and theming per market
Business Process Automation
Automated workflows manage user subscriptions, onboarding, ticketing, and customer retention-reducing manual effort and improving response times
Regulatory & DRM Compliance
To ensure global availability, the platform was built with DRM support and aligns with relevant telecommunications and data privacy regulations
Personalized User Experience
We implemented smart recommendation engines and multilingual interfaces to ensure tailored content discovery for a diverse international audience
Approach
Digital Transformation Mindset
We approached the project not as traditional software development, but as a full-scale digital transformation - with the goal of positioning Adria Telekom as a leader in the OTT market
Scalable Microservices Architecture
We designed a modular, microservices-based backend architecture covering OTT, CRM, CMS, security, payments, and application management
Cross-Platform Development Strategy
We developed applications for all major platforms (Web, iOS, Android, AndroidTV, Fire TV, Samsung Tizen, LG WebOS, Apple TV), ensuring a consistent and optimized user experience
Advanced Streaming Engine
We implemented adaptive streaming (360p to 1080p) with ultra-fast Catch-up TV capabilities and PiP mode for maximum user satisfaction
Voice & Real-Time Features
The platform includes voice commands for channel switching and content search, along with instant channel switching for live TV
Internet TV Channel Search & M3U8 Import
A first-in-market feature that allows users to search and add over 300,000 internet TV channels and M3U8 playlists -including personal and security content
Smart Home & Gaming Modules
The platform integrates TUYA-compatible smart devices and supports Android gaming via TV remote control through the IPTV app
Automated CRM & Subscription Workflows
We built a custom CRM with automated user onboarding, subscription handling, ticketing, and multi-channel support
20,000+ Active Subscribers
The platform now supports over 20,000 active users and is fully scalable to accommodate continued growth
Business Expansion & Revenue Growth
The white-label engine enabled Adria Telekom to enter new markets with branded services - boosting customer loyalty and significantly increasing revenue
Business Impact
active subscribers within the first year
Rapid User Acquisition
Onboarded 20,000+ active subscribers within the first year, with infrastructure in place to support exponential growth
Complete Digital Transformation
Adria Telekom successfully evolved from concept to a fully operational IPTV/OTT provider with end-to-end digital capabilities
Accelerated Time-to-Market
Thanks to a flexible white-label architecture, new operator and partner launches can now be executed in days instead of months
Competitive Market Positioning
Unique features such as voice control, smart home integration, and multi-platform apps established a strong market differentiator
Regional Expansion
The platform now serves users across Serbia and neighboring countries, on all major devices including Smart TVs and mobile platforms
Operational Efficiency
A unified CRM system digitized and streamlined sales, support, billing, and content management-reducing overhead and improving team productivity